Power Base Selling – Secrets of an Ivy League Street Fighter by Jim Holden.
A machiavellian
approach to sales, particularly dealing with the politics of the client organisation.
Includes a useful self-
Getting to Yes by Roger Fisher & William Ury.
The definitive works on negotiating.
Lots of case study examples. Combined with Gavin Kennedy’s book, this should be required
reading for any negotiator.
Strategic Selling – Secrets of the Complex Sale by Miller, Heinman, and Tuleja.
An
influential book for large organisations dealing with big accounts. Includes a Buying
Influencer model helpful for consultants and extends the theme of understanding the
needs of different influences. Also covers multi-
Everything is Negotiable by Gavin Kennedy
My personal favourite! I burnt my feet
horribly while sunbathing, I was so absorbed in it! Each chapter opens with a quiz
to stimulate your thinking and ends with the answers. Useful for anyone, from selling
your car to negotiating that multi-
True Professionalism by David Maister
The current “classic” for professional firms.
Includes the ubiquitous four box model covering different consulting providers. Use
the ideas for yourself or for your firm. The chapter Are You Having Fun Yet? will
make you think about your own development, as will the chapter on Dynamos, Cruisers,
and Losers.
Making Major Sales by Neil Rackham
Helps you understand how SPIN selling came about
and why it works. Deals well with the face to face skills of selling and the particular
dread of many professional sales people – the close.
Click on any book image to see more details on Amazon.
Perfect In-
by Colin Jones-
Impro Learning
by Paul Jackson
Designing and delivering training for groups by David Leigh
58½ ways to improvise in training by Paul Jackson
Books
Our consultants have identified their favourite management books and even written some of their own.
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